History of Spell's Dancewear

Our dancewear journey began in 1978, when two sisters—Shirley Trinkler and Mary Cook, formerly known as Shirley and Mary Spell—turned their shared love of dance into a family business. What started as a dream rooted in passion, hard work, and community quickly became a trusted neighborhood dancewear store.

Over the years, that dream was lovingly passed down to their niece, Suzanne Spell, who continues to lead the business with pride and purpose. Suzanne is deeply committed to preserving the family values the store was built on—working together, supporting one another, and nurturing a strong local dance community.

This business has always been more than just dancewear. It’s about family, community, and a shared love for dance. Our goal is to provide affordable, sustainable dancewear while keeping the heart of a local small business alive.

We’ve been honored to be your neighborhood dancewear store for generations, and we are endlessly grateful for your support, love, and loyalty throughout the years. Thank you for being part of our story—and our family. We hope to serve this community for many years to come.